{"title":"Makeup","description":"\u003cp\u003eDiscover curated makeup essentials for complexion, cheeks, eyes and lips. BeautySift highlights practical everyday picks that help you build a simpler, more useful makeup routine.\u003c\/p\u003e\u003cp\u003eUse our \u003ca href=\"\/blogs\/beautysift-guides\/makeup-bag-essentials\"\u003emakeup bag essentials\u003c\/a\u003e, \u003ca href=\"\/blogs\/beautysift-guides\/everyday-makeup-routine-beginners\"\u003esimple daily makeup routine\u003c\/a\u003e and \u003ca href=\"\/blogs\/beautysift-guides\/natural-makeup-look-guide\"\u003enatural makeup guide\u003c\/a\u003e to narrow down what you actually need.\u003c\/p\u003e","products":[{"product_id":"maybelline-fit-me-matte-poreless-foundation-112-natural-ivory-30-ml","title":"Maybelline Fit Me Matte + Poreless Foundation, 112 Natural Ivory, 30 mL","description":"\u003cp\u003e\u003cstrong\u003eMaybelline Fit Me Matte + Poreless Foundation in 112 Natural Ivory, 30 mL\u003c\/strong\u003e is a liquid foundation intended for a matte-looking finish. This page is specifically for \u003cstrong\u003eshade 112 Natural Ivory\u003c\/strong\u003e, so shade number and bottle size should be checked carefully before purchase.\u003c\/p\u003e\n\u003ch3\u003eHow it fits into an everyday makeup routine\u003c\/h3\u003e\n\u003cp\u003eUse a thin layer where you want coverage and build gradually. See our \u003ca href=\"\/blogs\/beautysift-guides\/everyday-makeup-routine-beginners\"\u003eEveryday Makeup Routine for Beginners\u003c\/a\u003e, \u003ca href=\"\/blogs\/beautysift-guides\/natural-makeup-look-guide\"\u003eNatural Makeup Look Guide\u003c\/a\u003e and \u003ca href=\"\/blogs\/beautysift-guides\/makeup-bag-essentials\"\u003eMakeup Bag Essentials\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eWhat to verify before buying\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShade 112 Natural Ivory\u003c\/li\u003e\n\u003cli\u003e30 mL size\u003c\/li\u003e\n\u003cli\u003eCurrent formula and packaging\u003c\/li\u003e\n\u003cli\u003eManufacturer shade information\u003c\/li\u003e\n\u003cli\u003eSeller and exact retailer listing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScreen colour can differ from how foundation appears on skin, so compare official shade information with products you already know match you.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBeautySift may earn a commission from qualifying purchases through affiliate links. Confirm current shade and product details on the retailer page before buying.\u003c\/em\u003e\u003c\/p\u003e","brand":"Maybelline New York","offers":[{"title":"Default Title","offer_id":52898069315871,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/files\/beautysift-fit-me-112-clean.png?v=1790202507"},{"product_id":"maybelline-lash-sensational-sky-high-mascara-black","title":"Maybelline Lash Sensational Sky High Mascara, Black","description":"\u003cp\u003e\u003cstrong\u003eMaybelline Lash Sensational Sky High Mascara in Black\u003c\/strong\u003e is a lengthening mascara designed to define and visually extend lashes. Sky High is sold in several variants, so the exact shade and formula matter when comparing retailer listings.\u003c\/p\u003e\n\u003ch3\u003eHow it fits into an everyday makeup routine\u003c\/h3\u003e\n\u003cp\u003eMascara is an optional definition step after complexion and cheek products. See our \u003ca href=\"\/blogs\/beautysift-guides\/everyday-makeup-routine-beginners\"\u003eEveryday Makeup Routine for Beginners\u003c\/a\u003e, \u003ca href=\"\/blogs\/beautysift-guides\/natural-makeup-look-guide\"\u003eNatural Makeup Look Guide\u003c\/a\u003e and \u003ca href=\"\/blogs\/beautysift-guides\/makeup-bag-essentials\"\u003eMakeup Bag Essentials\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eWhat to verify before buying\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBlack shade\u003c\/li\u003e\n\u003cli\u003eWashable or waterproof version\u003c\/li\u003e\n\u003cli\u003eCurrent package size\u003c\/li\u003e\n\u003cli\u003eCurrent ingredient and packaging information\u003c\/li\u003e\n\u003cli\u003eSeller and exact retailer listing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eReplace eye makeup according to the manufacturer guidance and avoid sharing mascara.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBeautySift may earn a commission from qualifying purchases through affiliate links. Confirm current variant and product details on the retailer page before buying.\u003c\/em\u003e\u003c\/p\u003e","brand":"Maybelline New York","offers":[{"title":"Default Title","offer_id":52898070757663,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/files\/beautysift-sky-high-mascara-clean.jpg?v=1790202517"},{"product_id":"nyx-professional-makeup-butter-gloss-tiramisu","title":"NYX Professional Makeup Butter Gloss, Tiramisu","description":"\u003cp\u003eNYX Professional Makeup Butter Gloss in Tiramisu is a glossy nude-brown lip colour from the Butter Gloss range. The shade name is the key identifier for this listing, and the final appearance can vary with natural lip colour, lighting and screen settings.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBeautySift buying notes:\u003c\/strong\u003e Check that the retailer page lists Tiramisu and review the current package size, ingredient list, seller and availability before purchasing. If you are comparing similar nude shades, use the shade name and manufacturer imagery rather than colour on a single screen alone.\u003c\/p\u003e\u003cp\u003eBrowse more \u003ca href=\"\/collections\/makeup\"\u003emakeup picks\u003c\/a\u003e or explore our \u003ca href=\"\/blogs\/beautysift-guides\"\u003eBeautySift Guides\u003c\/a\u003e.\u003c\/p\u003e","brand":"NYX Professional Makeup","offers":[{"title":"Default Title","offer_id":52898072363295,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/files\/beautysift-butter-gloss-tiramisu-clean.jpg?v=1790202562"},{"product_id":"e-l-f-halo-glow-liquid-filter-shade-3-light-medium-31-5-ml","title":"e.l.f. Halo Glow Liquid Filter, Shade 3 Light\/Medium, 31.5 mL","description":"\u003cp\u003e\u003cstrong\u003ee.l.f. Halo Glow Liquid Filter, Shade 3 Light\/Medium, 31.5 mL\u003c\/strong\u003e is a liquid complexion enhancer designed for a luminous-looking finish. It can be worn alone, under makeup or combined with foundation according to the product directions.\u003c\/p\u003e\n\u003ch3\u003eHow it fits into makeup\u003c\/h3\u003e\n\u003cp\u003eUse it as part of a light complexion routine or compare it with a traditional foundation depending on the finish you prefer. See our \u003ca href=\"\/blogs\/beautysift-guides\/natural-makeup-look-guide\"\u003eNatural Makeup Look Guide\u003c\/a\u003e, \u003ca href=\"\/blogs\/beautysift-guides\/everyday-makeup-routine-beginners\"\u003eEveryday Makeup Routine for Beginners\u003c\/a\u003e and \u003ca href=\"\/blogs\/beautysift-guides\/makeup-bag-essentials\"\u003eMakeup Bag Essentials\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eWhat to verify before buying\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShade 3 Light\/Medium\u003c\/li\u003e\n\u003cli\u003e31.5 mL size\u003c\/li\u003e\n\u003cli\u003eCurrent formula and packaging\u003c\/li\u003e\n\u003cli\u003eManufacturer shade information\u003c\/li\u003e\n\u003cli\u003eExact retailer listing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eShade appearance can vary by screen and skin tone, so compare the current manufacturer shade information before ordering.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBeautySift may earn a commission from qualifying purchases through affiliate links. Confirm current shade and product details on the retailer page before buying.\u003c\/em\u003e\u003c\/p\u003e","brand":"e.l.f. Cosmetics","offers":[{"title":"Default Title","offer_id":52898073805087,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/files\/beautysift-halo-glow-shade-3-clean.png?v=1790202577"},{"product_id":"e-l-f-power-grip-primer-24-ml","title":"e.l.f. Power Grip Primer, 24 mL","description":"\u003cp\u003e\u003cstrong\u003ee.l.f. Power Grip Primer, 24 mL\u003c\/strong\u003e is a translucent gel-based makeup primer formulated with hyaluronic acid. It is designed to help makeup adhere and create a dewy-looking base before foundation or complexion products.\u003c\/p\u003e\n\u003ch3\u003eHow it fits into makeup\u003c\/h3\u003e\n\u003cp\u003ePrimer is optional. Use it after skincare and before complexion products if grip or wear time is a real need in your routine. See our \u003ca href=\"\/blogs\/beautysift-guides\/everyday-makeup-routine-beginners\"\u003eEveryday Makeup Routine for Beginners\u003c\/a\u003e, \u003ca href=\"\/blogs\/beautysift-guides\/natural-makeup-look-guide\"\u003eNatural Makeup Look Guide\u003c\/a\u003e and \u003ca href=\"\/blogs\/beautysift-guides\/makeup-bag-essentials\"\u003eMakeup Bag Essentials\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eWhat to verify before buying\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePower Grip Primer name\u003c\/li\u003e\n\u003cli\u003e24 mL size\u003c\/li\u003e\n\u003cli\u003eCurrent formula and packaging\u003c\/li\u003e\n\u003cli\u003eExact seller and retailer listing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ee.l.f. sells several primers with similar packaging, so confirm this is Power Grip Primer rather than another formula.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBeautySift may earn a commission from qualifying purchases through affiliate links. Confirm current product details on the retailer page before buying.\u003c\/em\u003e\u003c\/p\u003e","brand":"e.l.f. Cosmetics","offers":[{"title":"Default Title","offer_id":52898074296607,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/files\/beautysift-power-grip-primer-clean.png?v=1790202591"},{"product_id":"nyx-professional-makeup-fat-oil-lip-drip","title":"NYX Professional Makeup Fat Oil Lip Drip","description":"\u003cp\u003eA tinted moisturizing lip oil from NYX Professional Makeup with a glossy, non-sticky finish. BeautySift links to Amazon Canada and Amazon US. Check Amazon for current shade, size and availability.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBeautySift note:\u003c\/strong\u003e Compare the current retailer listing for size, shade, ingredients and availability before purchasing. Browse more \u003ca href=\"\/collections\/makeup\"\u003emakeup picks\u003c\/a\u003e or explore our \u003ca href=\"\/blogs\/beautysift-guides\"\u003eBeautySift Guides\u003c\/a\u003e.\u003c\/p\u003e","brand":"NYX Professional Makeup","offers":[{"title":"Default Title","offer_id":52918461235487,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/files\/beautysift-fat-oil-lip-drip.png?v=1790189604"},{"product_id":"maybelline-super-stay-vinyl-ink-liquid-lipcolor","title":"Maybelline Super Stay Vinyl Ink Liquid Lipcolor","description":"\u003cp\u003eA long-wear liquid lipcolor from Maybelline with a glossy vinyl finish. BeautySift links to Amazon Canada and Amazon US. Check each Amazon listing for the exact shade, size and current availability.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBeautySift note:\u003c\/strong\u003e Compare the current retailer listing for size, shade, ingredients and availability before purchasing. Browse more \u003ca href=\"\/collections\/makeup\"\u003emakeup picks\u003c\/a\u003e or explore our \u003ca href=\"\/blogs\/beautysift-guides\"\u003eBeautySift Guides\u003c\/a\u003e.\u003c\/p\u003e","brand":"Maybelline","offers":[{"title":"Default Title","offer_id":52918464905503,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/files\/beautysift-vinyl-ink-lipcolor.png?v=1790189615"},{"product_id":"maybelline-instant-age-rewind-eraser-concealer","title":"Maybelline Instant Age Rewind Eraser Concealer","description":"\u003cp\u003eA concealer from Maybelline Instant Age Rewind designed for under-eye and complexion coverage. BeautySift links to Amazon Canada and Amazon US. Check each Amazon listing for the exact shade, size and availability.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBeautySift note:\u003c\/strong\u003e Compare the current retailer listing for size, shade, ingredients and availability before purchasing. Browse more \u003ca href=\"\/collections\/makeup\"\u003emakeup picks\u003c\/a\u003e or explore our \u003ca href=\"\/blogs\/beautysift-guides\"\u003eBeautySift Guides\u003c\/a\u003e.\u003c\/p\u003e","brand":"Maybelline New York","offers":[{"title":"Default Title","offer_id":52918741795103,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/files\/beautysift-age-rewind-concealer.png?v=1790189627"},{"product_id":"maybelline-fit-me-loose-finishing-powder","title":"Maybelline Fit Me Loose Finishing Powder","description":"\u003cp\u003eA loose finishing powder from Maybelline Fit Me designed to set makeup and help create a smooth-looking finish. BeautySift links to Amazon Canada and Amazon US. Check each Amazon listing for the exact shade, size and availability.\u003c\/p\u003e","brand":"Maybelline New York","offers":[{"title":"Default Title","offer_id":52918755983647,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/files\/beautysift-fit-me-loose-powder.png?v=1790189637"},{"product_id":"maybelline-fit-me-matte-poreless-pressed-face-powder","title":"Maybelline Fit Me Matte + Poreless Pressed Face Powder","description":"\u003cp\u003eA pressed face powder from Maybelline Fit Me designed to set makeup and provide a matte-looking finish. BeautySift links to Amazon Canada and Amazon US. Check each Amazon listing for the exact shade, size and availability.\u003c\/p\u003e","brand":"Maybelline New York","offers":[{"title":"Default Title","offer_id":52918768959775,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/files\/beautysift-fit-me-pressed-powder.png?v=1790189663"},{"product_id":"e-l-f-prime-stay-finishing-powder","title":"e.l.f. Prime \u0026 Stay Finishing Powder","description":"\u003cp\u003eA lightweight tinted finishing powder from e.l.f. designed to set makeup, reduce shine and help smooth the look of the complexion. BeautySift links to Amazon Canada and Amazon US. Check each Amazon listing for the exact shade, size and availability.\u003c\/p\u003e","brand":"e.l.f. Cosmetics","offers":[{"title":"Default Title","offer_id":52918777315615,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/files\/beautysift-prime-stay-finishing-powder.png?v=1790189674"},{"product_id":"maybelline-lifter-gloss-with-hyaluronic-acid","title":"Maybelline Lifter Gloss with Hyaluronic Acid","description":"\u003cp\u003eA hydrating lip gloss from Maybelline Lifter Gloss formulated with hyaluronic acid for a glossy, fuller-looking finish. BeautySift links to Amazon Canada and Amazon US. Check each Amazon listing for the exact shade, size and availability.\u003c\/p\u003e","brand":"Maybelline New York","offers":[{"title":"Default Title","offer_id":52918784459039,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/files\/beautysift-lifter-gloss.png?v=1790189698"},{"product_id":"e-l-f-squeeze-me-lip-balm-strawberry","title":"e.l.f. Squeeze Me Lip Balm, Strawberry","description":"\u003cp\u003eA moisturizing lip balm from e.l.f. with hyaluronic acid in the Strawberry flavor. BeautySift links to Amazon Canada and Amazon US. Check each Amazon listing for current size and availability.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBeautySift note:\u003c\/strong\u003e Compare the current retailer listing for size, shade, ingredients and availability before purchasing. Browse more \u003ca href=\"\/collections\/makeup\"\u003emakeup picks\u003c\/a\u003e or explore our \u003ca href=\"\/blogs\/beautysift-guides\"\u003eBeautySift Guides\u003c\/a\u003e.\u003c\/p\u003e","brand":"e.l.f. Cosmetics","offers":[{"title":"Default Title","offer_id":52918787768607,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/files\/beautysift-squeeze-me-lip-balm.png?v=1790189708"},{"product_id":"nyx-bare-with-me-concealer-serum","title":"NYX Bare With Me Concealer Serum","description":"\u003cp\u003eA hydrating concealer serum from NYX Professional Makeup designed for lightweight complexion coverage. BeautySift links to Amazon Canada and Amazon US. Check each Amazon listing for the exact shade, size and availability.\u003c\/p\u003e","brand":"NYX Professional Makeup","offers":[{"title":"Default Title","offer_id":52918790422815,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/files\/beautysift-bare-with-me-concealer-serum.png?v=1790189726"},{"product_id":"milani-baked-blush","title":"Milani Baked Blush","description":"\u003cp\u003eA baked powder blush from Milani designed to add buildable color and radiance to the cheeks. BeautySift links to Amazon Canada and Amazon US. Check each Amazon listing for the exact shade, size and availability.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBeautySift note:\u003c\/strong\u003e Compare the current retailer listing for size, shade, ingredients and availability before purchasing. Browse more \u003ca href=\"\/collections\/makeup\"\u003emakeup picks\u003c\/a\u003e or explore our \u003ca href=\"\/blogs\/beautysift-guides\"\u003eBeautySift Guides\u003c\/a\u003e.\u003c\/p\u003e","brand":"Milani","offers":[{"title":"Default Title","offer_id":52918791176479,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/files\/beautysift-milani-baked-blush.png?v=1790189736"},{"product_id":"e-l-f-camo-liquid-blush","title":"e.l.f. Camo Liquid Blush","description":"\u003cp\u003eA long-lasting, high-pigment liquid blush from e.l.f. designed for buildable cheek color. BeautySift links to Amazon Canada and Amazon US. Check each Amazon listing for the exact shade, size and availability.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBeautySift note:\u003c\/strong\u003e Compare the current retailer listing for size, shade, ingredients and availability before purchasing. Browse more \u003ca href=\"\/collections\/makeup\"\u003emakeup picks\u003c\/a\u003e or explore our \u003ca href=\"\/blogs\/beautysift-guides\"\u003eBeautySift Guides\u003c\/a\u003e.\u003c\/p\u003e","brand":"e.l.f. Cosmetics","offers":[{"title":"Default Title","offer_id":52918791700767,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/files\/beautysift-camo-liquid-blush.png?v=1790189746"},{"product_id":"sheglam-color-bloom-liquid-blush","title":"SHEGLAM Color Bloom Liquid Blush","description":"\u003cp\u003eA liquid blush from SHEGLAM designed to add buildable cheek color with a soft matte finish. BeautySift links to Amazon Canada and Amazon US. Check each Amazon listing for the exact shade, size and availability.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBeautySift note:\u003c\/strong\u003e Compare the current retailer listing for size, shade, ingredients and availability before purchasing. Browse more \u003ca href=\"\/collections\/makeup\"\u003emakeup picks\u003c\/a\u003e or explore our \u003ca href=\"\/blogs\/beautysift-guides\"\u003eBeautySift Guides\u003c\/a\u003e.\u003c\/p\u003e","brand":"SHEGLAM","offers":[{"title":"Default Title","offer_id":52918792192287,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/files\/beautysift-color-bloom-liquid-blush.png?v=1790189757"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0522\/4735\/collections\/beautysift-makeup.png?v=1789793461","url":"https:\/\/beautysift.ca\/collections\/makeup.oembed","provider":"Beauty Sift","version":"1.0","type":"link"}